As part of our ongoing relationship with Booths we were briefed to try and generate last minute incremental “New Year” retail sales from within the estate catchment areas. The media budget was modest.

We worked with a digital partner to generate a bespoke audience segment that matched the profile of the most valuable Booths shoppers, all within a geo-fence built to match store footprints.

The activity generated almost 1,000 incremental orders, with a higher than average basket value resulting in a final net ROI of well over 2:1.

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Heywood Butler Ltd        Registered Number: 07826816.       Registered office: Northgate, 118 North Street, Leeds, LS2 7PN