We won a competitive pitch to launch tombola as a brand within the busy online bingo market.

Devised a multi-channel media plan including TV, OOH and radio to raise brand awareness, coupled with print inserts across popular magazines to encourage trial via a £5 free-play voucher.

Brand awareness shot up from zero to 70% plus within 3 months and free-play redemptions sat at almost 2% with CPA targets well under initial forecasts. Ultimately became UK #1.

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