With almost 40 years in the industry you won’t be surprised to read that I’ve seen newspapers and magazines come and go, I’ve seen 2 commercial TV stations become hundreds, and of course I’ve seen the internet develop from something that “will never catch on” into the biggest media touchpoint there is. Along the way I’ve also experienced the good, the bad and the ugly as far as running agencies and client accounts are concerned!
We’re in a service industry, so focus on what the client needs and not what suits your own bottom line. I truly believe that if you concentrate on maintaining healthy client relationships via the provision of solid advice in a transparent and honest way, then the bottom line should take care of itself
After working in media for 20+ years from trainee to Account Director, I’ve realised my ambition to be in a position where I can work within my own simple beliefs
Firstly, people work with people to build relationships that are based on a mutual trust and understanding. Secondly, that your clients should see you as an extension of their marketing department, able to count on you to go that extra mile and possess a common goal to make business a success. Thirdly, you have to enjoy working together along the way!
I feel very honoured to have been able to work with some clients from the start of my career to this day